Promotions that finally work together
EVA gives you one promotion engine that works across stores, ecommerce, and markets. The same rules, the same logic, the same control, without fragmentation or margin leakage.
Unified promotion logic. Centralize promotion rules and dynamically calculate the best price per transaction across all channels in real time.
Controlled discounting. Prevent unintended stacking, protect your margins, and track promotion usage across channels for full visibility and control.
Built for enterprise scale. Manage promotions across markets and regions with precise control, including time zone–based scheduling for campaigns like Black Friday.
The problem
Fragmented promotions cost more than margin
Most enterprise retailers operate multiple promotion systems across store and ecommerce channels. Each system has its own rules, data, and logic, leading to inconsistencies in pricing and discount behavior.
At scale, this fragmentation creates more than operational complexity. It leads to uncontrolled discounting, reconciliation issues, and lost margin. The larger the retail footprint, the harder it becomes to maintain control.
From discount chaos to promotion intelligence
EVA unifies promotions into one engine that evaluates every possible discount scenario and applies the optimal outcome within your defined rules.
Intelligent discount evaluation
EVA evaluates every applicable promotion, compares stacked and exclusive combinations, and determines the best outcome based on order properties, products, customer data, and basket value, all within your defined business rules.
One engine across every channel
The same promotion logic applies in-store, online, and across all touchpoints. No duplication, no discrepancies, just consistent discounts and a predictable experience for the customer everywhere.
Set rules, enforce outcomes
Define stacking rules, exclusivity, limits, and constraints. The engine enforces your strategy at checkout, with built-in controls for campaign budgets and spend management.
Everything you need to manage promotions at scale
Logic
Layered discount logic. Organize promotions into layers and control how they combine or compete.
Channels
Cross-channel consistency. Apply the same promotion logic across POS, ecommerce, and mobile without separate configurations.
Personalization
Personalized promotions. Target customers with offers based on behavior, purchase history, and loyalty data.
Campaigns
Campaign management. Group promotions into campaigns with timelines, budgets, and performance tracking.
Triggers
Flexible triggers. Promotions can be applied automatically, via coupons, loyalty points, or manually by store staff, all from one setup.
Globally Compliant
Enterprise-grade security and controls
New Black meets the highest industry standards for security and compliance. Our platform includes all default controls that enterprise teams expect: encryption, audit logs, role-based access controls, network security, continuous monitoring, and more.
Case Studies
Success stories that speak volumes
FAQ
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