Red Wing Shoe Co. has always been defined by product knowledge, craftsmanship, and strong in-store service. Modernising commerce was never about replacing that. It was about extending it across every touchpoint without losing the character of the brand.

Built around expertise on the shop floor.

For Red Wing, the store is not just a sales environment. It is where expertise becomes part of the experience. Customers rely on associates for guidance, fit, and product knowledge, which makes access to the right information essential.

With EVA, Red Wing connected online and in-store systems into one unified commerce environment. Associates gained real-time access to product, customer, and inventory information, making endless aisle and assisted selling feel like a natural extension of the service already happening in-store.

One platform for more connected customer journeys.

What changed was not just the technology behind the business, but the quality of the journey around it. Ecommerce and stores became less separate, and service became more informed in the moments that matter.

That gave Red Wing a stronger foundation for omnichannel retail, where customer journeys feel more consistent, more contextual, and more aligned with the expectations of a premium brand.

Flexible enough to evolve with the business.

EVA’s modular, API-first architecture gave Red Wing the flexibility to modernise without forcing unnecessary disruption. The platform integrated into the existing technology landscape while creating room to improve, scale, and keep evolving over time.

The result.

Red Wing gained a commerce foundation that strengthened both customer experience and store execution. Associates were better equipped to deliver high-touch service, omnichannel journeys became more connected, and the brand was able to move forward without losing the authenticity that makes Red Wing distinctive.