Challenge.

AMAC operates in a retail model where standard commerce functionality is not enough. Full serial number control, trade-ins, student discounts, insurance, and AppleCare all need to work as part of one connected retail flow.

EVA supports that model in practice, giving AMAC the operational foundation to handle the depth and precision that Apple retail requires.

AMAC also operates within the standards of Apple's APP and APR programmes, where process, consistency, and compliance matter. To support that, New Black worked together with Apple to help prepare the platform for the requirements of its Premium Reseller and Partner model.

The result.

The result is a commerce platform that supports specialised Apple retail without forcing complexity into separate systems or workarounds.