Turn every transaction into a relationship
EVA's loyalty engine gives enterprise retailers one unified system for points, tiers, badges, and personalized promotions across every channel. No bolt-ons. No fragmented programs. Just one infrastructure that makes every interaction count.
Build loyalty across every channel. Unify points, tiers, and rewards so customers experience one consistent program in-store, online, and on mobile without fragmentation.
Reward customers in real time. Instantly issue and redeem points, trigger tier upgrades, and apply personalized offers at checkout without delays or disconnected systems.
Turn data into meaningful engagement. Use customer behavior to power personalized promotions, automated communications, and loyalty moments that increase retention and lifetime value.
From first purchase to lifelong customer
EVA unifies loyalty into the same platform as commerce, ensuring every point, tier, and promotion works consistently across all touchpoints.
Points that work everywhere, instantly
Points earned at checkout are immediately available across every channel. One balance, one system, no delays or inconsistencies between store, web, and mobile. Point expiration, returns, and pending points are all covered.
Reward your best customers automatically
Configure tier structures with automated benefits such as discounts, early access, and exclusive offers. Progression can happen in real time or be calculated periodically, with communications triggered accordingly.
Badges that drive behavior
Recognize and reward specific customer actions with badges that trigger points, promotions, and engagement loops tied to your brand strategy, while also fostering a sense of belonging and strengthening your brand community.
The problem
Most loyalty programs are a liability, not an asset
Enterprise retailers often run loyalty on disconnected systems. Points earned online are not visible in-store. Tier status lives outside the POS. Promotions operate in separate tools with their own logic and data.
The result is fragmented experiences, missed opportunities, and programs that cost more to maintain than they return. The issue is not loyalty itself, but the infrastructure behind it.
Everything you need to build loyalty at scale
Programs
Tiered loyalty programs. Define structured programs with automated benefits, rewards, and progression.
Rewards
Points and rewards. Award and redeem points based on flexible rules tied to orders, products, and customer behavior.
Promotions
Personalized promotions. Create targeted offers driven by loyalty data, applied consistently across every channel.
Communication
Automated customer communication. Trigger emails, SMS, and other messages based on loyalty events.
Core
Where loyalty actually lives. Not a bolt-on, but embedded in the heart of your commerce platform for instant, consistent experiences.
Data
All data in your data lake. Combine loyalty data with your broader customer data to power analytics and enrich profiles.
Case Studies
How our customers transform loyalty into lasting communities
Globally Compliant
Enterprise-grade security and controls
New Black meets the highest industry standards for security and compliance. Our platform includes all default controls that enterprise teams expect: encryption, audit logs, role-based access controls, network security, continuous monitoring, and more.
FAQ
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