Loyalty Engine

Turn every transaction into a relationship

EVA's loyalty engine gives enterprise retailers one unified system for points, tiers, badges, and personalized promotions across every channel. No bolt-ons. No fragmented programs. Just one infrastructure that makes every interaction count.

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Build loyalty across every channel. Unify points, tiers, and rewards so customers experience one consistent program in-store, online, and on mobile without fragmentation.

Reward customers in real time. Instantly issue and redeem points, trigger tier upgrades, and apply personalized offers at checkout without delays or disconnected systems.

Turn data into meaningful engagement. Use customer behavior to power personalized promotions, automated communications, and loyalty moments that increase retention and lifetime value.

The shift

From first purchase to lifelong customer

EVA unifies loyalty into the same platform as commerce, ensuring every point, tier, and promotion works consistently across all touchpoints.
Points that work everywhere, instantly
Points

Points that work everywhere, instantly

Points earned at checkout are immediately available across every channel. One balance, one system, no delays or inconsistencies between store, web, and mobile. Point expiration, returns, and pending points are all covered.

Reward your best customers automatically
Tiers

Reward your best customers automatically

Configure tier structures with automated benefits such as discounts, early access, and exclusive offers. Progression can happen in real time or be calculated periodically, with communications triggered accordingly.

Badges that drive behavior
Engagement

Badges that drive behavior

Recognize and reward specific customer actions with badges that trigger points, promotions, and engagement loops tied to your brand strategy, while also fostering a sense of belonging and strengthening your brand community.

The problem

Most loyalty programs are a liability, not an asset

Enterprise retailers often run loyalty on disconnected systems. Points earned online are not visible in-store. Tier status lives outside the POS. Promotions operate in separate tools with their own logic and data.

The result is fragmented experiences, missed opportunities, and programs that cost more to maintain than they return. The issue is not loyalty itself, but the infrastructure behind it.

Most loyalty programs are a liability, not an asset

Loyalty Capabilities

Everything you need to build loyalty at scale

Tiered loyalty programs

Programs

Tiered loyalty programs. Define structured programs with automated benefits, rewards, and progression.

Points and rewards

Rewards

Points and rewards. Award and redeem points based on flexible rules tied to orders, products, and customer behavior.

Personalized promotions

Promotions

Personalized promotions. Create targeted offers driven by loyalty data, applied consistently across every channel.

Automated customer communication

Communication

Automated customer communication. Trigger emails, SMS, and other messages based on loyalty events.

Where loyalty actually lives

Core

Where loyalty actually lives. Not a bolt-on, but embedded in the heart of your commerce platform for instant, consistent experiences.

All data in your data lake

Data

All data in your data lake. Combine loyalty data with your broader customer data to power analytics and enrich profiles.

Case Studies

How our customers transform loyalty into lasting communities

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Read customer story
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Intersport
Read customer story
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Dyson
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Kiko
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Globally Compliant

Enterprise-grade security and controls

New Black meets the highest industry standards for security and compliance. Our platform includes all default controls that enterprise teams expect: encryption, audit logs, role-based access controls, network security, continuous monitoring, and more.

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AICPA SOC
CSA Trusted Cloud Provider
GDPR
DJCP
Star Level One
ISO 27001
ISO 27017
ISO 27018
ISO 27701
CSA Solution Provider

FAQ

Questions? We're here to help.

Can EVA unify loyalty across all channels?

Yes. EVA keeps points, tiers, and rewards fully in sync across store, ecommerce, and mobile. Updates happen instantly, with one balance and one consistent customer experience everywhere.

Can loyalty rules be customized?

Yes. You can define how points are earned, how tiers are structured, and which benefits are triggered. From expiration policies to promotions and conditions, everything is configurable to match your commercial strategy.

Does EVA support existing loyalty systems?

Yes. You can use EVA’s built-in loyalty engine or connect your existing system via APIs. This allows you to integrate loyalty into the same commerce flow without disrupting your current setup.

How are loyalty events tracked?

All loyalty actions are tracked in real time, including point changes, tier updates, and badge triggers. These events can be exported to your analytics stack for reporting and performance insights.

Can EVA handle point expiration and complex reward logic?

Yes. EVA supports flexible expiration rules and advanced reward logic, including custom conditions, pending periods, and campaign-specific overrides. This makes it easy to run sophisticated loyalty programs at scale.

How does EVA support personalized promotions?

Loyalty data feeds directly into the promotion engine, enabling targeted offers based on behavior, points, or tier status. Promotions work consistently across all channels without separate configuration.

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