Clienteling

Turn every interaction into something personal.

Your most valuable customers walk into stores every day. EVA gives store teams real-time access to the full customer picture, so every interaction feels personal, informed, and worth coming back for.

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Store associate helping a customer

Real-time customer insight. Access profiles, preferences, and history across every channel.

Personalized in-store experiences. Turn every interaction into tailored advice and service.

Built into your retail platform. Not a separate tool, but part of one unified system.

The gap

Your best customers walk in. Nobody knows who they are.

Online, you know everything. In-store, that context disappears. Customer data lives in disconnected systems, leaving associates without the insight they need to deliver meaningful experiences.

The result is generic service, missed opportunities, and customers who feel more recognized online than in your stores.

Store associate interacting with customer

The shift

From transactions to relationships

Clienteling on EVA gives associates one complete view of every customer. Order history, preferences, loyalty status, and context come together in one interface, enabling service that feels personal, relevant, and consistent.

A complete customer profile, instantly available

Identify a customer by name, email, loyalty scan, or QR code, and instantly access their full profile. Orders, preferences, subscriptions, and past interactions are all in one place.

Customer profile interface showing order history and preferences

Sell with context, not assumptions

Associates can recommend products based on purchase history, wishlists, and preferences. From styling advice to product pairing, every suggestion becomes more relevant.

Associate using contextual product recommendations

Prepare before the customer arrives

Enable in-store appointments with full preparation. Associates walk into every interaction knowing who the customer is, what they like, and what they might need next.

Appointment preparation with customer profile

EVA Clienteling has driven measurable growth at KIKO Milano

50%

IT cost reduction by eliminating redundant systems

30%

increase in Click-and-Collect upsell

25%

GMV growth from Endless Aisle

Case Studies

How leading brands build meaningful customer relationships

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Intersport
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Kiko
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Why it matters now

The future of retail is personal

Customers expect to be recognized. They expect consistency across channels. They expect service that feels tailored, not transactional.

Brands that meet those expectations win loyalty. Brands that don't lose relevance.

Personal retail experience in store

FAQ

Questions? We're here to help.

How do associates identify customers in-store?

Customers can be identified instantly through name, email, loyalty scans, or QR codes. The moment they're recognized, associates get access to a complete customer profile with purchase history, preferences, and loyalty data, enabling a more personal and informed interaction.

Does EVA combine online and in-store customer data?

Yes. EVA brings together data from every channel into one unified customer profile. Orders, browsing behavior, loyalty status, and preferences all live in a single view, so associates always have the full context, no matter where the interaction started.

Can associates act on customer data during a sale?

Absolutely. Associates can use real-time insights to recommend products, access wishlists, apply personalized promotions, and even create orders on the spot. Every interaction becomes an opportunity to sell more effectively and build a stronger relationship.

Is clienteling a separate system?

No. Clienteling is fully embedded within EVA. It's part of the same platform that powers checkout, inventory, orders, and fulfillment, so customer context flows naturally without switching between systems.

How do associates prepare for customer visits?

With appointment scheduling and full customer profiles, associates can prepare ahead of time using purchase history, preferences, and past interactions. This allows them to deliver a tailored experience from the moment the customer walks in.

How does clienteling increase sales and retention?

By giving associates context, every interaction becomes more relevant. This leads to higher conversion rates, larger basket sizes through smarter recommendations and wishlists, and stronger retention driven by personalized loyalty experiences.

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