Challenge.

Fenix Outdoor runs brands including Friluftsland, Globetrotter, Naturkompaniet, and Fjällräven from one EVA instance across Europe. That alone is complex. What makes it more distinctive is the operating model behind it: no central warehouse, a strong carry-out business, headless commerce, and a fulfillment model built largely around stores.

That is where EVA OMS becomes central. EVA's Order Management System orchestrates orders across brands, markets, stores, and channels from one shared foundation.

Ship-from-store as the operating model

For Fenix Outdoor, ship-from-store is not a secondary flow. It is core to how the business runs. Orders are routed to the right stores, picked from available stock, and fulfilled through the store network instead of a central distribution setup.

That only works when order routing, stock logic, and store execution are tightly connected. EVA OMS provides that control layer, making it possible to manage distributed fulfillment across Europe without fragmenting the operation.

One OMS across brands, channels, and countries

Running multiple brands from one instance only creates value if the order logic stays consistent. With EVA OMS, Fenix Outdoor can manage carry-out, headless commerce, and ship-from-store from the same operational core. Orders, stock, and fulfillment flows are handled within one system, even across different retail concepts and countries. That creates more control, less duplication, and a setup that is easier to scale.

Store fulfillment through EVA apps on iPhone

The model is not just architecturally strong. It also works on the floor. Store teams support bulk pick and order fulfillment through EVA apps on iPhone, allowing them to process orders directly from the store using the same operational environment that supports daily retail execution.

That connects the digital order flow from EVA OMS directly to store action. Orders are not just routed intelligently. They are fulfilled efficiently.

The result

Fenix Outdoor runs a pan-European, multi-brand retail operation from one EVA instance, with EVA OMS orchestrating order flows across stores, carry-out, and headless commerce. Without relying on a central warehouse, the business uses stores as the backbone of fulfillment.

It is a strong example of what EVA OMS is built for: turning distributed retail complexity into one controlled operating model.