Headless Commerce

Freedom to build, headless at heart.

Customers interact with your brand across dozens of touchpoints. EVA's headless architecture gives you full control over every digital surface while keeping orders, inventory, customers, and payments unified underneath.

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Full frontend freedom. Build any experience with the frameworks your teams already use.

One unified backend. Orders, stock, customers, and promotions stay fully synchronized.

Built for modern retail. Support every channel without being limited by platform constraints.

The problem

Legacy platforms dictate how your brand shows up

Most enterprise commerce platforms are built as monoliths. The storefront, business logic, and data layer are tightly coupled, making even simple frontend changes slow and complex.

This results in long development cycles, inconsistent experiences across channels, and engineering teams focused on workarounds instead of innovation. The root issue is architectural: when the experience layer is locked to the engine, speed and flexibility disappear.

The problem with legacy commerce platforms

The shift

Separate the experience from the engine

EVA decouples frontend and backend, giving you complete control over customer experiences while maintaining one unified commerce foundation.
API-first architecture diagram
Architecture

API-first, built for flexibility

EVA exposes its full commerce capabilities through a comprehensive API layer. Your teams build with modern frameworks like React, Vue, or native mobile, without being constrained by templates or platform limitations.

Unified data across channels
Data

One source of truth across every channel

Every storefront, app, and device connects to the same backend. Orders, inventory, pricing, and customer data remain fully synchronized, ensuring consistency across every touchpoint.

Build experiences without compromise
Experience

Build without compromise

Design and launch experiences exactly as your brand intends. No constraints from templates or rendering engines, only complete creative and technical freedom.

Platform Capabilities

Everything you need to scale headless commerce

Speed - faster time to market

Speed

Faster time to market. Launch new storefronts and campaigns in weeks instead of months.

Control - full brand ownership

Control

Full brand ownership. Design and deliver experiences that reflect your brand without being limited.

Cost - lower total cost of ownership

Cost

Lower total cost of ownership. Reduce dependency on monolithic platforms and avoid unnecessary licensing.

Scale - global operations

Scale

Global operations, localized execution. Operate across markets with localized storefronts while maintaining centralized control and governance.

Orders - unified order management

Orders

Unified order management. Manage every order from a single system with intelligent routing and fulfillment logic.

Globally Compliant

Enterprise-grade security and controls

New Black meets the highest industry standards for security and compliance. Our platform includes all default controls that enterprise teams expect: encryption, audit logs, role-based access controls, network security, continuous monitoring, and more.

More about compliance
AICPA SOC
CSA Trusted Cloud Provider
GDPR
DJCP
Star Level One
ISO 27001
ISO 27017
ISO 27018
ISO 27701
CSA Solution Provider

Case Studies

Success stories that speak volumes

Intersport case study
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Hunkemoller case study
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Fenix case study
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G-Star case study
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Rituals
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Dyson case study
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Emma case study
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Red Wing case study
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Kiko case study
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amac
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FAQ

Questions? We're here to help.

What does headless commerce mean in practice?

It means your frontend is fully decoupled from your backend, allowing you to build any experience across web, mobile, or in-store while relying on a centralized commerce engine for orders, stock, customers, and payments.

Does headless increase complexity?

Not necessarily. While it gives more flexibility on the frontend, EVA simplifies the backend by centralizing all commerce logic in one platform, reducing fragmentation and eliminating the need for multiple systems.

Can EVA support multiple channels at once?

Yes. EVA is built to support multiple channels simultaneously, including ecommerce, mobile apps, in-store devices, and third-party platforms, all connected to the same underlying data and logic.

How does EVA ensure consistency across channels?

All channels connect to the same backend, sharing order data, stock levels, customer profiles, and promotion logic. This ensures every touchpoint reflects the same information and behavior in real time.

How fast can we launch new storefronts or experiences?

With EVA's API-first architecture, frontend teams can build and launch new storefronts, campaigns, or market-specific experiences independently, reducing time to market from months to weeks.

Does EVA support global operations and local requirements?

Yes. EVA supports global retail operations across multiple countries, with built-in support for localization, tax compliance, and region-specific configurations, while keeping everything centrally managed.

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