EVA is an enterprise unified commerce platform built for global retailers that operate across stores, e-commerce, marketplaces, apps, warehouses, and international markets. It brings the core of retail into one central platform by integrating point of sale (POS), order management, stock, products, pricing, payments, customers, fulfillment, returns, and integrations.
Watch EVA in action
Meet EVA
The philosophy behind EVA is that commerce should be unified from the ground up. Customers do not think in terms of channels, systems, or internal processes. They expect one consistent brand experience, whether they shop online, in-store, through an app, or via customer service.
EVA is built around that principle. It provides retailers with one real-time operational foundation where every channel works with the same data, the same logic, and a single, unified view of the customer.
Complex Omnichannel Journeys
An order can be created online and paid for in-store. This lets customers browse and reserve at their own pace while completing the transaction where it suits them, reducing drop-off and giving store staff a natural moment to upsell or assist. Stock, payment, and order data stay in sync across the entire journey without any manual reconciliation.
Orders can be fulfilled from a central warehouse or shipped directly from a local shop. EVA's order management engine automatically selects the most efficient fulfillment location based on stock availability, proximity to the customer, and business rules, reducing delivery times and making better use of inventory across the network. Retailers gain full visibility into every shipment, from pick to delivery.
Products can be returned in another country or exchanged through customer service. EVA handles complex cross-border and cross-channel return flows from a single platform, eliminating the need for separate return systems or manual workarounds. Customers get a consistent experience regardless of where or how they return, and retailers keep stock positions accurate in real time.
All of these scenarios are handled from the same platform. This ensures that stock levels, payments, documents, and customer data stay connected throughout the entire journey.
Core Functionalities of EVA
Point of Sale (POS) and Store Operations. For a seamless and modern service experience on the shop floor.
Order Management (OMS) and Fulfillment. Intelligent orchestration of orders, shipments, and complex return flows.
Stock and Product Management. Real-time visibility of inventory, pricing, and promotions across all channels.
Global Payments and Fiscalization. Integrated payment solutions and full compliance with local tax laws and fiscal requirements.
Customer Profiles and Loyalty. A single source of truth for customer data, service history, and loyalty programs.
High-Performance Infrastructure
EVA is built for resilience, ensuring retail operations never stop during peak volumes or across different time zones.
The system supports multiple countries, languages, currencies, and local compliance flows. This makes it the ideal backbone for brands that need a global solution while respecting local market rules.
Best of Technology
EVA is API-first and highly flexible. Retailers do not need to adopt the entire platform at once. The modular design allows brands to start with the capabilities they need most, such as POS or order management, and expand over time.
Retailers can use the native apps provided by EVA, build custom customer experiences on top of the platform, or integrate EVA into an existing technology landscape. This allows brands to modernize their architecture step by step without losing control over their data or customer experience.
At its core, EVA gives enterprise retailers a scalable and reliable commerce engine. By replacing fragmented retail processes with one unified platform, EVA helps brands simplify their operations, scale their business globally, reduce TCO, and deliver consistent customer experiences across every market and channel.
Tools for Standout Service
POS
Unified point of sale. Process transactions with real-time access to stock, customers, and orders across every channel.
Tasks
Task management. Automate store workflows for fulfillment, replenishment, and operational activities.
Loyalty
Customer recognition. Access loyalty status, preferences, and purchase history during every interaction.
Checkout
Dedicated checkout flows. Support high-volume environments with optimized checkout experiences.
Fulfillment
Omnichannel fulfillment. Execute ship-from-store, click and collect, and endless aisle from one unified workflow.
Apps for iPhone and iPad
Checkout App Turn every store employee into a mobile checkout while instantly accessing stock and customer data.
Task App Keep inventory accurate where it matters most and empower store teams with real-time, mobile tasks.
Loyalty App Turn loyalty into personalized service, instantly recognize members and access a full 360° customer profile.
Control App Help store teams manage financial periods, cash drawers, safes, reconciliations, and end-of-day reporting with one dedicated workflow.
Checkout App Turn every store employee into a mobile checkout while instantly accessing stock and customer data.
Task App Keep inventory accurate where it matters most and empower store teams with real-time, mobile tasks.
Loyalty App Turn loyalty into personalized service, instantly recognize members and access a full 360° customer profile.
Control App Help store teams manage financial periods, cash drawers, safes, reconciliations, and end-of-day reporting with one dedicated workflow.
Checkout App Turn every store employee into a mobile checkout while instantly accessing stock and customer data.
Task App Keep inventory accurate where it matters most and empower store teams with real-time, mobile tasks.
Loyalty App Turn loyalty into personalized service, instantly recognize members and access a full 360° customer profile.
Control App Help store teams manage financial periods, cash drawers, safes, reconciliations, and end-of-day reporting with one dedicated workflow.
Case Studies
EVA has strong operational security features (logging, IP controls, fraud prevention) built into the platform, but a CEO should request formal compliance documentation directly from New Black before signing a contract. Security certifications and data handling policies are not typically published in product documentation—they're shared under NDA or during enterprise sales processes.
EVA reduces IT costs by consolidating systems into one platform and eliminating integration overhead. At the same time, it drives revenue through capabilities like endless aisle, ship-from-store, and click and collect, increasing conversion and average order value.
EVA replaces rigid architectures with a continuously evolving platform. New capabilities are delivered through ongoing releases, allowing you to adapt quickly without costly replatforming or large-scale upgrades.
Implementation timelines are significantly shorter compared to traditional retail systems, with enterprise rollouts completed in months rather than years. Total cost of ownership is reduced through fewer vendors, less integration work, and simplified maintenance.
EVA is designed to replace fragmentation, not depend on it. It centralizes core commerce capabilities while integrating where needed, reducing complexity over time instead of adding more layers.
EVA operates as a continuously supported platform with ongoing updates, improvements, and operational support. This ensures stability, performance, and access to new capabilities without disruption.
EVA provides a single, real-time view of orders, inventory, customers, and operations across all channels. This unified data model enables faster decision-making and complete control over your retail ecosystem.
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In this session, we’ll show how EVA helps enterprise retailers keep inventory accurate, fulfill faster, and deliver consistent customer experiences online and in-store.
