Challenge.

Dyson needed a commerce platform that could support its premium retail model at global scale and support serial number registration. The challenge was to connect stores and digital touchpoints, support product-led selling, and give teams the tools to deliver informed service without adding complexity behind the scenes.

Built around informed store experiences.

With EVA, Dyson brought store and digital commerce into one connected environment. Store teams gained mobile-first tools with real-time access to product, customer, and inventory data, making it easier to support service-driven interactions and more consistent journeys across channels.

Result.

Dyson gained a scalable commerce foundation that improved both customer experience and store execution. Teams were better equipped to serve customers, journeys became smoother across channels, and the brand gained more room to scale while maintaining its premium standards.