NewStore pioneered mobile-first omnichannel commerce for fashion retail. EVA takes it further, with a truly native iOS app, fully functional offline mode, built-in fiscal compliance in 40+ countries, and a platform proven across 1,400+ Rituals stores and 950+ Kiko Milano stores processing over 100 million transactions annually.
NewStore brought mobile-first omnichannel to fashion retail, a compelling vision that attracted 85+ brands across 55+ countries. But enterprise-ready execution and pioneering vision are not the same thing. Documented issues include payment hardware integration failures, an offline mode that store staff describe as 'impossible to use,' and a platform that covers 80% of use cases while leaving 20% unsupported. In April 2024, NewStore also announced a restructuring and workforce reduction. EVA has been operating at genuine enterprise scale, Rituals (1,400+ stores, 65 million transactions/year across 33 countries), Kiko Milano (950+ stores, 40 million transactions across 23 countries), and Hunkemöller (700 stores, 20+ million transactions across 18 countries, without any of these limitations.
EVA VS. Oracle Xstore
Platform Maturity | Enterprise-proven; 65M+ transactions/year (Rituals), 40M+ (Kiko Milano) | 'Handles 80% of use cases; 20% not fully flushed out' |
iOS App Type | Native iOS App Store app; full Apple ecosystem | Responsive web app on iPhone; not truly native iOS |
Offline Mode | Fully functional offline; all transaction types supported | Staff report offline mode 'impossible to use'; returns not supported offline |
Payment Hardware | Proven payment rails; no hardware integration issues | Pinpad integration failures requiring corporate-level escalation |
Clienteling Depth | Luxury-grade: VIP tiers, styling notes, behavioural AI | Basic clienteling available |
Fiscalisation | 40+ countries, native and automated | Limited fiscal compliance; not highlighted for global operations |
Peak Scale Proven | 15,933 peak concurrent users; 1,400+ stores across 33 countries | Reports of failures beyond 100-store deployments |
Store Outage Risk | Azure-native SaaS; offline-first resilience | Documented outage causing all Marine Layer stores to close for hours |
Marketing Data Capture | Full customer data capture and opt-in flows | Customer opt-in data not available on frontend |
Company Stability | Growing enterprise customer base; financially stable | April 2024 restructuring and workforce reduction |
1 Unified Shopping Basket | Single real-time basket: POS, mPOS, app, web, social, agentic, zero sync | OMS + POS integrated, but not a single unified real-time basket by design |
Franchise & Partner Store Management | Native out-of-box; full permission management for franchise/partner stores | Not documented as a native platform capability |
Unified Promotion Engine | One engine, all channels, on- and offline; no sync jobs | Limited promotion management; relies on integrations for multi-channel |
Rituals operates 1,400+ stores across 33 countries with 65 million annual transactions and 15,933 unique users at peak. Kiko Milano: 950+ stores, 40 million transactions. Hunkemöller: 700 stores, 20+ million transactions across 18 countries.
EVA is a native iOS App Store application. NewStore's iPhone interface is responsive web, a material difference in performance, offline capability, and Apple ecosystem depth.
EVA maintains one real-time shopping basket across every channel, POS, mPOS, consumer app, web, social, agentic. Oracle's channel-siloed architecture requires complex integration and synchronisation to attempt the same.
EVA manages franchise and partner stores alongside company-owned stores out of the box, with granular permission controls. NewStore has no documented equivalent capability.
NewStore's offline mode is documented as 'impossible to use.' EVA's offline-first architecture means stores never stop selling, every transaction type, including returns, works without connectivity.
Both EVA and NewStore offer cloud-native, mobile-first omnichannel platforms for fashion retailers. EVA differentiates through its truly native iOS app, enterprise-proven scalability (Rituals: 1,400+ stores, 65M+ transactions/year; Kiko Milano: 950+ stores, 40M transactions; Hunkemöller: 700 stores, 20M+ transactions), fully functional offline-first architecture, deeper luxury clienteling, and native fiscal compliance in 40+ countries.
Significantly. EVA is built offline-first, all transaction types, including returns, loyalty accrual, and payments, work without internet connectivity. NewStore's offline mode has been publicly reported by store staff as difficult to configure and unable to process returns. In one documented incident, all Marine Layer stores went offline for several hours due to a NewStore platform outage.
Yes. EVA's retail network dwarfs NewStore's documented deployments: Rituals alone operates 1,400+ stores with 65 million annual transactions across 33 countries. Kiko Milano adds 950+ stores and 40 million transactions. Hunkemöller runs 700 stores across 18 countries with 20+ million transactions. NewStore has reported technical issues when scaling beyond approximately 100 stores.
In April 2024, NewStore announced a restructuring that included workforce reductions. For retailers choosing critical retail infrastructure, EVA's stable financial position, growing customer base, and clear product roadmap provide significantly greater long-term confidence
NewStore demonstrated that mobile-first omnichannel commerce is achievable for fashion retail. EVA proves it has been operating at that standard for years, at greater scale, with better reliability, deeper luxury capability, and fiscal compliance that covers where global retailers actually operate. For brands that cannot afford outages, unsupported use cases, or offline mode failures, EVA is the mature, enterprise-proven choice.