Promotion Engine

Promotions that finally work together

EVA gives you one promotion engine that works across stores, ecommerce, and markets. The same rules, the same logic, the same control, without fragmentation or margin leakage.

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Unified promotion logic. Centralize promotion rules and dynamically calculate the best price per transaction across all channels in real time.

Controlled discounting. Prevent unintended stacking, protect your margins, and track promotion usage across channels for full visibility and control.

Built for enterprise scale. Manage promotions across markets and regions with precise control, including time zone–based scheduling for campaigns like Black Friday.

The problem

Fragmented promotions cost more than margin

Most enterprise retailers operate multiple promotion systems across store and ecommerce channels. Each system has its own rules, data, and logic, leading to inconsistencies in pricing and discount behavior.

At scale, this fragmentation creates more than operational complexity. It leads to uncontrolled discounting, reconciliation issues, and lost margin. The larger the retail footprint, the harder it becomes to maintain control.

Fragmented promotions cost more than margin

The shift

From discount chaos to promotion intelligence

EVA unifies promotions into one engine that evaluates every possible discount scenario and applies the optimal outcome within your defined rules.
Intelligent discount evaluation
Logic

Intelligent discount evaluation

EVA evaluates every applicable promotion, compares stacked and exclusive combinations, and determines the best outcome based on order properties, products, customer data, and basket value, all within your defined business rules.

One engine across every channel
Consistency

One engine across every channel

The same promotion logic applies in-store, online, and across all touchpoints. No duplication, no discrepancies, just consistent discounts and a predictable experience for the customer everywhere.

Set rules, enforce outcomes
Control

Set rules, enforce outcomes

Define stacking rules, exclusivity, limits, and constraints. The engine enforces your strategy at checkout, with built-in controls for campaign budgets and spend management.

Promotion Capabilities

Everything you need to manage promotions at scale

Layered discount logic

Logic

Layered discount logic. Organize promotions into layers and control how they combine or compete.

Cross-channel consistency

Channels

Cross-channel consistency. Apply the same promotion logic across POS, ecommerce, and mobile without separate configurations.

Personalized promotions

Personalization

Personalized promotions. Target customers with offers based on behavior, purchase history, and loyalty data.

Campaign management

Campaigns

Campaign management. Group promotions into campaigns with timelines, budgets, and performance tracking.

Flexible triggers

Triggers

Flexible triggers. Promotions can be applied automatically, via coupons, loyalty points, or manually by store staff, all from one setup.

Globally Compliant

Enterprise-grade security and controls

New Black meets the highest industry standards for security and compliance. Our platform includes all default controls that enterprise teams expect: encryption, audit logs, role-based access controls, network security, continuous monitoring, and more.

More about compliance
AICPA SOC
CSA Trusted Cloud Provider
GDPR
DJCP
Star Level One
ISO 27001
ISO 27017
ISO 27018
ISO 27701
CSA Solution Provider

Case Studies

Success stories that speak volumes

Intersport case study
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Hunkemoller case study
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Fenix case study
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G-Star case study
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Rituals
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Dyson case study
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Emma case study
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Red Wing case study
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Kiko case study
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amac
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FAQ

Questions? We're here to help.

How does EVA determine which promotion to apply?

At checkout, EVA evaluates all available promotions and calculates the best deal for the customer. It compares combinations, including stacked and exclusive discounts, and selects the most beneficial outcome within set rules. This ensures customers always receive the optimal price without inconsistent discounts.

Can promotions be customized for different markets or stores?

Yes, promotions can be targeted to countries, regions, store groups, or individual locations. This allows retailers to tailor campaigns without affecting other markets. Promotions also activate in the correct local timezone.

Does EVA support personalized promotions?

EVA enables promotions to be tailored to customers based on purchase history or loyalty status. This allows more relevant discounts instead of generic campaigns. Retailers can increase loyalty and lifetime value.

How does EVA prevent unintended discount stacking?

EVA uses rules to control how promotions interact, ensuring only valid combinations apply. It evaluates outcomes and enforces exclusivity where needed. Built-in limits prevent excessive discounting.

Can promotions be integrated with loyalty programs?

Yes, promotions connect directly to loyalty programs. Customers can redeem points, receive tier-based offers, and unlock rewards at checkout. This creates a more rewarding experience.

How does EVA handle promotions across multiple channels?

EVA uses one engine across stores, ecommerce, and mobile. The same promotion logic applies everywhere, ensuring consistent pricing and experience. This removes discrepancies between channels.

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