Connect every channel, store, system, and customer interaction into one intelligent commerce layer.
The Real Problem
Your customer sees one brand, but behind the scenes many companies operate with one system for e-commerce, another for stores, another for inventory, and yet another for customer data.
When these systems don't truly work together, the consequences show up everywhere: inaccurate stock levels, broken omnichannel journeys, and teams fighting technology instead of using it.
Disconnected commerce creates friction where there should be flow. Unified commerce replaces this patchwork of systems with a single platform that connects your channels, data, and operations, giving both your teams and your customers a smoother experience.
The Industry Shift
Unified commerce connects all retail operations in one platform. Orders, inventory, and customer data live in a single system, simplifying operations and ensuring consistency across every touchpoint.
All sales channels work together seamlessly. Online, in-store, and mobile share the same data, enabling flexible experiences like click & collect and cross-channel returns.
Retailers get real-time visibility into inventory, orders, and customer behavior, enabling faster decisions and more responsive retail operations.
The EVA Platform
The Experiences
Never lose a sale due to limited shelf space. Give customers access to products beyond what's physically available in your store.
Allows customers to purchase items online and collect them at a local store, offering convenience, immediate possession without shipping fees, and potential in-store upsell.
Speed up delivery, reduce shipping costs, and make better use of store inventory.
Why Retailers Choose EVA
Unify in-store and digital touchpoints to deliver seamless customer experiences.
Expand into new regions quickly, being compliant with a flexible, composable architecture.
Turn customer data into actionable insights.
Rapidly test, build, and deploy innovative shopping experiences.
Globally Compliant
New Black meets the highest industry standards for security and compliance. Our platform includes all default controls that enterprise teams expect: encryption, audit logs, role-based access controls, network security, continuous monitoring, and more.
Case Studies
Unified commerce is a retail strategy built on a single, shared platform that connects every sales channel, inventory pool, customer record, and order flow in real time. It is not about connecting separate systems after the fact. It is about eliminating the separation entirely. Every transaction, whether it happens in a store, on a website, in a mobile app, or through any other touchpoint, reads from and writes to the same data simultaneously. The result is a consistent customer experience across every channel and a single source of operational truth for the retailer.
A unified commerce platform is the technology foundation that makes unified commerce possible. It brings together the core capabilities a retailer needs: order management, POS, inventory, customer profiles, loyalty, promotions, and payments, all running on a shared data layer rather than as a collection of separate tools. Because every capability operates from one foundation, retailers avoid the integration overhead, data latency, and experience gaps that come from patching together point solutions. EVA is a unified commerce platform built specifically for enterprise and mid-market retailers operating across multiple countries and channels.
Retailers unify online and in-store commerce by replacing channel-specific systems with a single platform that manages inventory, orders, and customer data across every touchpoint at the same time. In practice, this means a shared inventory pool visible to every channel, order orchestration logic that can fulfil from any location including stores, warehouses, or suppliers, and customer profiles that update in real time regardless of where a purchase happens. Capabilities like ship-from-store, click and collect, and endless aisle only work reliably when the underlying data is truly unified, not when it is synchronised between disconnected systems after the fact.
At EVA level, it comes down to control, traceability, and localisation. Customer data is protected through access controls, IP management, visibility restrictions, event logging, monitoring, and fraud-prevention controls. EVA also includes health checks, alerts, and error handling to catch issues early and reduce exposure from misuse or broken processes.
On the compliance side, EVA supports auditable transaction flows and country-specific fiscalisation logic, so sales, returns, exchanges, gift cards, and related flows remain traceable and compliant per market. That matters especially in international retail, where requirements differ by country.
EVA reduces IT costs by consolidating systems into one platform and eliminating integration overhead. At the same time, it drives revenue through capabilities like loyalty, endless aisle, ship-from-store, and click and collect, increasing conversion and average order value.
EVA replaces rigid architectures with a continuously evolving platform. New capabilities are delivered through ongoing releases, allowing you to adapt quickly without costly replatforming or large-scale upgrades.
Implementation timelines are significantly shorter compared to traditional retail systems, with enterprise rollouts completed in months rather than years. Total cost of ownership is reduced through fewer vendors, less integration work, and simplified maintenance.
EVA is designed to replace fragmentation, not depend on it. It centralizes core commerce capabilities while integrating where needed, reducing complexity over time instead of adding more layers.
Real omnichannel starts when channels stop behaving like separate systems.
You unlock it by putting orders, stock, payments, customer context, and fulfilment on the same foundation. That is what allows flows like Click & Collect, Ship-from-Store, Endless Aisle, and cross-channel returns to work as one operational model instead of a set of stitched-together exceptions.
In practice, that means one order layer, real-time stock visibility, and store operations that can act on the same data as ecommerce. When that is in place, customers can move across channels without friction, and store teams can actually support the journey instead of working around the system.
EVA operates as a continuously supported platform with ongoing updates, improvements, and operational support. This ensures stability, performance, and access to new capabilities without disruption.
EVA provides a single, real-time view of orders, inventory, customers, and operations across all channels. This unified data model enables faster decision-making and complete control over your retail ecosystem.
Our team will reach out shortly to schedule a call. In the meantime, feel free to explore our latest retail insights.
In this session, we’ll show how EVA helps enterprise retailers keep inventory accurate, fulfill faster, and deliver consistent customer experiences online and in-store.