Red Wing Shoe Co (RWSC), a multinational footwear company renowned for its purpose-driven business model and unique heritage, has embarked on a digital transformation journey with New Black’s EVA.
Founded in 1905 by Charles Beckman, the company aimed to supply workers in industries likes mining, farming, and logging with durable, comfortable footwear. Today, RWSC stands as one of the most sought-after footwear brand globally, with over 2,100 employees, a presence in 110+ countries, a diverse range of 900+ footwear styles, 590+ workwear styles, 390+ accessory styles, and 700+ retail stores.
Customer
Red Wing Shoes Company
Country
Global (110+ countries)
Annual Revenues
> $1 billion
Industry
Speciality Retail
Website
www.redwingshoes.com
Stores
700+
Products & Services from New Black
POS, Unified Commerce flows, OMS, Order Orchestration, Tap to Pay on iPhone, Centralized Loyalty
New Black has a remarkable team of experts, all stemming from retail - they’ve seen the challenges, continue to encounter new ones with reputable customers, and navigate through an ever-evolving tech landscape. Its been a comforting experience from day one that is propelling us into an era of Contextual Commerce. Our relationship with New Black goes beyond the typical business partnership; it’s a collaboration where we’re in it together to revolutionize the way retail is done.
“Our purpose at RWSC of being a great company that makes a difference in people’s lives is not achievable without trust, respect, and teamwork, something that is deeply embedded in New Black’s DNA.”
Dennis Keane
VP & Chief Information Officer at Red Wing Shoe Co
At RWSC we embrace our rich heritage and look to our future by putting our customers at the center of everything we do. A seamless shopping experience and a consistent brand experience are crucial components of that commitment, whether online or offline, on your smart device, laptop, or in-store. From product search to checkout, after-sale services, and compliance, with New Black, we make our customers journey as frictionless and contextual as it can be. Together we’re delivering an indulging brand experience.
Delivering a seamless shopping experience is not achievable without equipping your front-facing workforce with the right tools, ones that offer information and insight anywhere, anytime, effortlessly, and swiftly. With New Blacks in-store Suite Apps, the features, functionalities, and a user interface aligned with Apple’s human interface guidelines, we’ve turned this into a reality.
We keep a strict line between feature code, our back-end technology and the cloud vendors we use, meaning we can upgrade to the latest technology the market has to offer as we go. We believe in Moore’s law as a service.
Fully Fiscalized, PCI & GDPR Compliant: Regulatory changes, increased transparency, technological advancements, and shifts in the way tax authorities operate are constantly evolving. Real-time data and best-of-technology methods are the cornerstones of our compliance strategy. EVA is fully compliant with international and national legislation in the fields of fiscalization, e-invoicing, and digital tax reporting in over 50 countries.
A MACH-based architecture built with a cloud-agnostic approach. All inventory, order, and customer data in full context is available at your fingertips across all touchpoints.
Unified Commerce goes hand in glove with frictionless payments, which is why we’ve partnered with Adyen. This ensures any payment transaction and all its relevant data is captured smoothly and securely, while making the interaction for the customer easy and straightforward for both traditional and non-traditional payment options, such as Tap to Pay on iPhone and Pay by Link.
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