Kiko Milano, the Italian professional cosmetics brand renowned for their cutting-edge makeup, face and body treatments, is leading its digital transformation journey with New Black’s EVA.
Founded in 1997 by Percassi, Kiko has revolutionized the global cosmetics market. Today, it stands as the #1 Italian makeup brand worldwide, boasting over 45 million clients, a product catalog of more than 2000 SKUs, and a color range spanning 1300 shades.
Customer
Kiko Milano
Country
Global (60+ countries)
Annual Revenues
> $1 billion
Industry
Cosmetics
Website
www.kikocosmetics.com
Stores
1200+
Products & Services from New Black
POS, Unified Commerce flows, OMS, Order Orchestration, Tap to Pay on iPhone, Headless Commerce Website
With features like personalized shopping, interconnected frontends, and Tap to Pay on iPhone, customer journeys have transcended the traditional concept of a ‘buy anything, anywhere’ mentality. Retailers and brands face significant tech pressure due to constant evolution. Take Click & Collect, a flow triggered by a pandemic that became crucial to operate at the time, or Tap to Pay on iPhone, a payment technique rapidly becoming the new norm. Customers now anticipate these instantly, and with partners like New Black, we seamlessly adapt to change since existing or emerging Unified Commerce flows are out-of-the-box.
“Revolutionaries - a trait held dear at Kiko, where we’ve redefined and continue to reshape the global cosmetics retail landscape. A spirit seamlessly woven into New Black’s DNA and their Unified Commerce platform “EVA”. Joining forces, we’ve embarked on a digital transformation journey, to shake up our tech ecosystem, to hyper-personalize our customers’ journey, and ensure that our vision of beauty remains consistent across all touchpoints.”
Kaveh Vahabi
CIO / IT Consultant for Kiko Milano
New Black’s “EVA” has empowered us with a singular source of truth, offering a unified view of our data, from stock levels to customers’ purchase history. Whether online or offline, we’ve crafted a consistent experience across channels, ensuring real-time insights and cohesion. Regardless of the number of times our consumers switch devices or channels when interacting with us, they are immersed in a truly seamless shopping experience.
It is widely acknowledged how often consumers switch between devices, transactions often span multiple devices before a purchase is finalized. Retailers need to be prepared for how quickly their customers transition from one touchpoint to the other. With New black’s EVA and its cloud-agnostic approach, we have achieved the ability to seamlessly connect first-party data, recognize consumers anytime, anywhere, and personalize experiences at the same pace our customers move across touchpoints.
We keep a strict line between feature code, our back-end technology and the cloud vendors we use, meaning we can upgrade to the latest technology the market has to offer as we go. We believe in Moore’s law as a service.
Fully Fiscalized, PCI & GDPR Compliant: Regulatory changes, increased transparency, technological advancements, and shifts in the way tax authorities operate are constantly evolving. Real-time data and best-of-technology methods are the cornerstones of our compliance strategy. EVA is fully compliant with international and national legislation in the fields of fiscalization, e-invoicing, and digital tax reporting in over 50 countries.
A MACH-based architecture built with a cloud-agnostic approach. All inventory, order, and customer data in full context is available at your fingertips across all touchpoints.
Unified Commerce goes hand in glove with frictionless payments, which is why we’ve partnered with Adyen. This ensures any payment transaction and all its relevant data is captured smoothly and securely, while making the interaction for the customer easy and straightforward for both traditional and non-traditional payment options, such as Tap to Pay on iPhone and Pay by Link.
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