Dyson, a multinational technology company renowned for their revolutionizing consumer electronics, from vacuum cleaners to hand and hair dryers, has spearheaded its digital transformation journey with New Black’s EVA.
The company was founded in 1991 by James Dyson, who invented the world’s first bagless vacuum cleaner. Today, Dyson has transformed from a one-man and one-idea company to a world-renowned technology giant with over 14,000 employees, a global presence in 65+ countries, and more than 6 product lines.
Customer
Dyson Electronics
Country
Global (65+ countries)
Annual Revenues
> £6 billion
Industry
Consumer Electronics
Website
www.dyson.com
Stores
300+
Products & Services from New Black
POS, Unified Commerce flows, OMS, Order Orchestration, Tap to Pay on iPhone, Cases and repairs
A shared mentality of innovation and efficiency forms the common ground where New Black’s “EVA” meets “Dyson”. In our quest to be adaptive to change and maintain a seamless shopping experience for customers, we see investment in process and journey as key aspects, whether that is in-store or online. Refusing an order flow, rejecting a specific mode of payment, declining the return of an online order in-store, or being unable to check stock availability in a different store are a few of the many challenges that “EVA” has tackled and will continue to address for us.
When we came in contact with New Black, it was evident across the board that we had found the right partner. A team with a background stemming from retail - so they’ve been there, experienced it, done it, and now they have built a platform that addresses frustrations and challenges they’ve experienced themselves. We speak the same language and are motivated by the same principles.
“With New Black’s contextual commerce platform “EVA”, we ensure that innovation and efficiency run not only through the products we offer but also through our customers’ journey, providing an immersive brand experience across all touchpoints.”
Stuart Frelick
Head of Product | Strategy & Transformation Leader | Omnichannel Journeys
EVA boasts an intuitive user interface that empowers users to instinctively navigate the Apps - knowing which buttons to tap, where to swipe, and where to long-press to initiate a flow or perform a task. That level of intuition ensures seamless usability, whether your digitally savvy or not, whether you’re on the store floor or in the back office. Additionally, it becomes your single source of truth that is in real-time, available anytime and anywhere.
We keep a strict line between feature code, our back-end technology and the cloud vendors we use, meaning we can upgrade to the latest technology the market has to offer as we go. We believe in Moore’s law as a service.
Fully Fiscalized, PCI & GDPR Compliant: Regulatory changes, increased transparency, technological advancements, and shifts in the way tax authorities operate are constantly evolving. Real-time data and best-of-technology methods are the cornerstones of our compliance strategy. EVA is fully compliant with international and national legislation in the fields of fiscalization, e-invoicing, and digital tax reporting in over 50 countries.
A MACH-based architecture built with a cloud-agnostic approach. All inventory, order, and customer data in full context is available at your fingertips across all touchpoints.
Unified Commerce goes hand in glove with frictionless payments, which is why we’ve partnered with Adyen. This ensures any payment transaction and all its relevant data is captured smoothly and securely, while making the interaction for the customer easy and straightforward for both traditional and non-traditional payment options, such as Tap to Pay on iPhone and Pay by Link.
Have questions or want to explore solutions similar to our groundbreakers? Reach out, and let's connect!
