New Insights
Rethinking Brand Loyalty: The Rise of Brand Communities
Brand loyalty is no longer driven by habit or product alone, but by the human need for purpose, belonging, and shared values in a world of endless choice. As traditional forms of community decline, brands have the opportunity—and responsibility—to step in by creating hybrid communities that connect people both online and offline, foster shared identity and rituals, and allow meaning to emerge organically from within the group. By offering experiences that resonate emotionally and socially, brand communities counter declining loyalty, enable collective self-expression, and build deeper, more durable relationships that translate into advocacy, loyalty, and sustainable growth
Leni Hakvoort
The Contextual Order Management System
Traditional OMS platforms rely on static promises that quickly become unreliable as inventory, capacity, and fulfillment conditions change. EVA’s Contextual Order Management System replaces this with real-time orchestration, continuously recalculating availability and fulfillment based on live operational context. By unifying orders, inventory, and fulfillment logic across channels and entities, EVA turns order management into a reliable, intelligent decision engine that protects customer trust and operational efficiency.
Albert Visser
From Touchpoints to Increased Transactions
Retailers widely recognize the significant impact digital interactions have on offline sales, often referred to as the ROPO effect (Research Online, Purchase Offline). Industry research consistently demonstrates that digital engagement precedes approximately 40% of offline retail revenue, with notably higher percentages observed in sectors such as electronics and home furnishings.
Steven Bakker & Lub ten Napel
Strategic Cost Assessment
Many retailers still assume Android is the more cost-effective platform for enterprise POS. This Insight reveals why iOS, despite higher upfront costs, delivers lower Total Cost of Ownership through better security, fewer support issues, and longer device lifespan.
Steven Bakker & Lub ten Napel & Pim Vijftigschild
Rethinking Brand Loyalty: The Rise of Brand Communities
Brand loyalty is no longer driven by habit or product alone, but by the human need for purpose, belonging, and shared values in a world of endless choice. As traditional forms of community decline, brands have the opportunity—and responsibility—to step in by creating hybrid communities that connect people both online and offline, foster shared identity and rituals, and allow meaning to emerge organically from within the group. By offering experiences that resonate emotionally and socially, brand communities counter declining loyalty, enable collective self-expression, and build deeper, more durable relationships that translate into advocacy, loyalty, and sustainable growth
Leni Hakvoort
The Contextual Order Management System
Traditional OMS platforms rely on static promises that quickly become unreliable as inventory, capacity, and fulfillment conditions change. EVA’s Contextual Order Management System replaces this with real-time orchestration, continuously recalculating availability and fulfillment based on live operational context. By unifying orders, inventory, and fulfillment logic across channels and entities, EVA turns order management into a reliable, intelligent decision engine that protects customer trust and operational efficiency.
Albert Visser
From Touchpoints to Increased Transactions
Retailers widely recognize the significant impact digital interactions have on offline sales, often referred to as the ROPO effect (Research Online, Purchase Offline). Industry research consistently demonstrates that digital engagement precedes approximately 40% of offline retail revenue, with notably higher percentages observed in sectors such as electronics and home furnishings.
Steven Bakker & Lub ten Napel
Strategic Cost Assessment
Many retailers still assume Android is the more cost-effective platform for enterprise POS. This Insight reveals why iOS, despite higher upfront costs, delivers lower Total Cost of Ownership through better security, fewer support issues, and longer device lifespan.
Steven Bakker & Lub ten Napel & Pim Vijftigschild
Designing Retail IT Architecture for Agility
Retailers who invest in Unified Commerce have already made a decisive move toward agility. The platform is in place. The roadmap is clear. And the ambition to scale with speed and precision is real.
Albert Visser & Lub ten Napel
From FrankenStack to Customer-Centricity
When you’re leading a global brand, quick assumptions about cost can lead you astray. In enterprise retail technology - specifically modern POS (point-of-sale) systems - there’s a persistent belief that Android solutions are inherently cost-effective, while Apple’s iOS-based solutions appear expensive by comparison. This perception, though widespread, deserves a closer, fact-based look.
Steven Bakker
