Challenge
Rituals was scaling rapidly across markets while aiming to preserve its distinctive, premium brand experience both online and in-store. The challenge was to support this growth with a flexible commerce platform that could handle international expansion, complex product assortments, and seamless omnichannel experiences—without adding operational complexity for store teams or compromising the customer journey.
Solution
New Black implemented its unified commerce platform to connect Rituals’ online and physical retail environments into a single, cohesive system. By enabling commerce-as-a-service, mobile tools for store associates, and seamless integrations with existing systems, Rituals gained the flexibility to adapt quickly, personalize interactions, and empower staff to deliver a consistent brand experience across every touchpoint.
Result
The result was a scalable, future-proof commerce foundation that supported Rituals’ global growth ambitions. Store associates were better equipped to serve customers, omnichannel journeys became smoother and more intuitive, and Rituals strengthened its ability to innovate while maintaining the high-quality, immersive experience the brand is known for.
