Challenge
Red Wing Shoe Co. needed to modernize its commerce experience while staying true to its heritage and craftsmanship. With a strong focus on in-store expertise, the brand faced the challenge of connecting digital and physical touchpoints, supporting store associates with better tools, and enabling more contextual, service-driven customer journeys—without disrupting existing operations.
Solution
By implementing EVA, New Black’s unified commerce platform, Red Wing Shoe Co. connected online and in-store systems into one contextual commerce environment. EVA empowered store associates with real-time product, customer, and inventory insights, enabling endless aisle, assisted selling, and seamless omnichannel experiences. The modular, API-first setup ensured flexibility while integrating smoothly with Red Wing’s existing technology stack.
Result
Red Wing Shoe Co. gained a future-ready commerce foundation that enhanced both customer experience and store operations. Associates were better equipped to deliver personalized, high-touch service, omnichannel journeys became more consistent and efficient, and the brand strengthened its ability to scale and innovate while preserving the authenticity that defines Red Wing.
