Challenge
Dyson needed a commerce platform that could match its reputation for innovation, precision, and premium customer experience. With immersive retail environments and a strong focus on product education, the challenge was to connect digital and physical touchpoints, support complex store operations, and enable highly informed, service-driven interactions—at global scale.
Solution
By adopting EVA, New Black’s global unified commerce platform, Dyson connected in-store and digital commerce into one contextual ecosystem. Store teams were equipped with intuitive, mobile-first tools that provided real-time access to product data, customer context, and inventory, while the modular, API-first architecture ensured seamless integration with Dyson’s existing systems.
Result
Dyson achieved a more efficient, scalable, and future-ready commerce foundation that elevated both customer experience and operational performance. Store associates delivered more personalized, informed service, omnichannel journeys became smoother and more consistent, and Dyson strengthened its ability to innovate across markets while maintaining the premium standards the brand is known for.
